Reminder: Social Media is not a replacement to working your business. What it does is expand your customer base, help you offer better customer service, offer avenues to reach out to new customers, and is a great way for helping to motivate your team.
Social Media is a growing platform for networking. I've created this page for you to continue your education. This area of networking will constantly grow and change, so be ready to move with the times.
Below are links that I feel are helpful in your journey.
When I look at Social Media, I see it as a form of building relationships and interaction.
TYPES OF SOCIAL MEDIA
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Facebook (If I had to pick one to master, this has the strongest result potential)
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Twitter
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YouTube
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Texting
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Blogs
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Craigslist
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Email marketing list
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Writing articles and submitting them
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Chat rooms (great for training your team, or recruiting opportunities)
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Linkldn
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Merchantcircle
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CafeMom
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Squidoo
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Social media does not have to be 100% online!
LINKS
Jennifer Fong, expert, she rocks:
http://www.jenfongspeaks.com/
Virtually Savvy by Katie Kay, on videos, follow links for some other good tips:
http://virtuallysavvy.wordpress.com/
Example of using Youtube starring Peter Usborne:
http://www.youtube.com/watch?v=DAlBu_lSymg
Social Media Mistakes (follow links for more good info)
http://marketing.about.com/od/internetmarketingstrategy/a/socialmarketingmanners.htm
Twitter ideas:
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
Social Media Examiner:
http://www.socialmediaexaminer.com/3-reasons-facebook-trumps-twitter-for-business/#more-4060
Danny Brown, marketing blog:
http://dannybrown.me/
Social Media Today:
http://www.socialmediatoday.com/
FACEBOOK
Create a Fan Page:
http://www.facebook.com/pages/create.php
Differences between Fan Page and a Group:
http://www.gottaquirk.com/2009/01/29/facebook-fan-vs-pages/
Create your own personal Facebook URL—This is cool:
http://www.facebook.com/username
Tips on Facebook URL naming:
http://blog.performics.com/search/2009/06/claim-your-facebook-page-vanity-url-tips-for-
customizing-your-url.html
How to grow your Facebook Fan Following:
http://www.examiner.com/examiner/x-36878-Philadelphia-Social-Media-Examiner~y2010m3d3-
How-to-Grow-Your-Facebook-Fan-Page-Following--Facebook-for-Business
Social Media Tools and Tactics:
http://www.examiner.com/x-36878-Philadelphia-Social-Media-Examiner~y2010m2d3-Social-
Media-Marketing-Tools-and-Tactics-for-Maximum-Visibility
Video Tutorial on how to add custom HTML your Fan Page (somewhat advanced):
http://www.youtube.com/watch?v=VNxE3REU_e4&feature=related