Social Media 101


Reminder: Social Media is not a replacement to working your business. What it does is expand your customer base, help you offer better customer service, offer avenues to reach out to new customers, and is a great way for helping to motivate your team.

Social Media is a growing platform for networking. I've created this page for you to continue your education.  This area of networking will constantly grow and change, so be ready to move with the times.

Below are links that I feel are helpful in your journey.

When I look at Social Media, I see it as a form of building relationships and interaction.


TYPES OF SOCIAL MEDIA

  • Facebook (If I had to pick one to master, this has the strongest result potential)
  • Twitter
  • YouTube
  • Texting
  • Blogs
  • Craigslist
  • Email marketing list
  • Writing articles and submitting them
  • Chat rooms (great for training your team, or recruiting opportunities)
  • Linkldn
  • Merchantcircle
  • CafeMom
  • Squidoo
  • Social media does not have to be 100% online!
     

LINKS

Jennifer Fong, expert, she rocks:
http://www.jenfongspeaks.com/


Virtually Savvy by Katie Kay, on videos, follow links for some other good tips:
http://virtuallysavvy.wordpress.com/


Example of using Youtube starring Peter Usborne:
http://www.youtube.com/watch?v=DAlBu_lSymg


Social Media Mistakes (follow links for more good info)
http://marketing.about.com/od/internetmarketingstrategy/a/socialmarketingmanners.htm


Twitter ideas:
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/


Social Media Examiner:
http://www.socialmediaexaminer.com/3-reasons-facebook-trumps-twitter-for-business/#more-4060

Danny Brown, marketing blog:
http://dannybrown.me/

Social Media Today:
http://www.socialmediatoday.com/

 

FACEBOOK

Create a Fan Page:
http://www.facebook.com/pages/create.php


Differences between Fan Page and a Group:
http://www.gottaquirk.com/2009/01/29/facebook-fan-vs-pages/


Create your own personal Facebook URL—This is cool:
http://www.facebook.com/username


Tips on Facebook URL naming:
http://blog.performics.com/search/2009/06/claim-your-facebook-page-vanity-url-tips-for
-
customizing-your-url.html


How to grow your Facebook Fan Following:
http://www.examiner.com/examiner/x-36878-Philadelphia-Social-Media-Examiner~y2010m3d3
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How-to-Grow-Your-Facebook-Fan-Page-Following--Facebook-for-Business

Social Media Tools and Tactics:
http://www.examiner.com/x-36878-Philadelphia-Social-Media-Examiner~y2010m2d3-Social
-
Media-Marketing-Tools-and-Tactics-for-Maximum-Visibility

Video Tutorial on how to add custom HTML your Fan Page (somewhat advanced):
http://www.youtube.com/watch?v=VNxE3REU_e4&feature=related